The benchmark behind these figures
We have not published fixed prices yet. Until we do, this page uses £25 as a working average cost for one orthodontic patient lead and calculates the packs, examples and limits from it. When the benchmark changes, every figure here changes with it, so what you read is always consistent.
You choose the most you will pay per lead in your lead settings. Practices that bid higher are offered a lead first, so you decide how competitive to be.
Prepaid packs
Buy credit up front and each lead is taken from your balance. Bigger packs add bonus credit, so the effective price per lead falls.
| Pack | You pay | Credit added | Leads at £25 | Effective price per lead |
|---|---|---|---|---|
| Starter pack | £250 | £250 | 10 | £25 |
| Growth pack | £500 | £550 | 22 | £22.73 |
| Scale pack | £1,000 | £1,150 | 46 | £21.74 |
Pay by invoice instead
Prefer not to prepay? Save a card and leads beyond your balance are invoiced. Charges are collected once they reach £50, or after 7 days, whichever comes first. You can owe at most £100 before new leads pause, and they resume as soon as the invoice is paid.
What a month could cost
Examples at the benchmark price. Your real cost depends on your area, your bid and how many leads you choose to receive.
| Leads in a month | Cost at £25 each |
|---|---|
| 5 leads | £125 |
| 10 leads | £250 |
| 20 leads | £500 |
| 40 leads | £1,000 |
What you are and are not charged for
Registering is free and there is no subscription or set-up fee.
A lead is charged to you when it is offered to you. If you decline it before working it, the charge is released.
A lead can be disputed within 7 days if it is spam, a duplicate, outside your area, not an orthodontic enquiry or cannot be reached. Upheld disputes are credited back.
Each lead is offered to one practice by default, so you are not competing with other practices for the same patient.
Discounts and credits may be applied to your account by us, and they show on your billing page.
Practice software is priced separately and is optional.
Questions about lead pricing
Partnering with leading clinics, Virtual Consultant combines clinical expertise with advanced digital technology — making orthodontic care more efficient, accessible, and rewarding for both teams and patients.